TAVOLO
Branding, Illustration, Packaging
Tavolo, meaning table in Italian, is a family operated Italian food brand inspired by the significance of the dinner table in Italian culture. A meal shared around the table is a time to slow down and have a true appreciation for what is in front of you and the people it is shared with.
PROCESS
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Tavolo is a family-owned sustainable brand honoring tradition, sustainability, and authenticity. Tavolo stays true to time-honored recipes and sourcing organic, locally grown ingredients from sustainable farms. Every jar, every package, every bite reflects generations of Italian craftsmanship and is designed to nourish both people and the planet.
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The hospitality, pleasure, and experience of sharing a meal together can be just as important as the food itself. Read more about the inspiration for the brand at
https://italysegreta.com/a-tavola-non-sinvecchia/ -
a color palette to differentiate from competitors
illustrations to make the brand appear more personable and personalized
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My favorite design element to develop was the custom typography used throughout the brand on packaging and various aspects of branding.
IMAGES
