CHEERIOS
ON-THE-GO
Advertising and Packaging Design
Cheerios single bags were created for the “Where Do You Cheerio?” ad campaign. The bags are designed for on-the-go use with playful packaging for any time of the day for all to enjoy. Now it can best be enjoyed by everyone on the go, no matter where you Cheerio.
PROCESS
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Cheerios can be enjoyed by anyone at any time of the day. This ad campaign “Where do you Cheerio?” was based on this premise. By creating this on-the-go packaging, it shows Cheerios as an accessible snack.
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The idea behind the design of the bag was to remain true to Cheerios’ brand identity and design something that can be appreciated by all ages. This simple bag features large, colorful cheerios expanded and graphically arranged.
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All nutritional value content was accurately adjusted from Cheerios official nutritional value label to the correct amount contained in each individual bag. A true-to-size cheerio was added on the back of the bag to show the actual size for consumers.
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